हमारे बारे में

Built for Indian retail traders.

भारतीय traders के लिए — AI-powered automated trading

A US-based software company bringing institutional-grade algorithmic execution to Indian retail participants.

Our Mission

SEBI data shows that 91% of Indian retail F&O traders lose money and 96% of the profits in Indian F&O accrue to algorithmic traders. The edge that professional algorithms have over a retail trader glued to their app is not going away. It is widening.

Sleeping Trade exists to put that kind of execution infrastructure — continuous monitoring, signal aggregation, risk controls, automated discipline — in the hands of Indian retail traders who do not have the time, capital, or coding skills to build it themselves.

Our mission: level the playing field against the algorithms.

Who We Are

A US-based software company

Sleeping Trade is a US-based software company building automated trading infrastructure specifically for Indian markets. Our platform operates through your own SEBI-regulated Indian broker — your funds remain in your regulated account at all times, and all orders execute on NSE/BSE through Indian broker APIs.

Built by a finance professional

Founded by a finance professional with a background in the US securities industry, working with engineers experienced in low-latency execution and systematic strategies. The team combines markets expertise with software engineering rigour — our view is that retail participants deserve the same quality of execution as institutional desks.

Laya Shah

Laya Shah

Founder & CEO

US citizen based in New Jersey. Finance industry background in US securities. Built and deployed the AI trading system solo — live on real capital for 5+ months across bull, bear, and sideways market regimes.

Founded Sleeping Trade to give Indian retail traders the same algorithmic edge that institutional desks have had for decades.

Our Vision

Make algorithmic-quality execution accessible to every Indian retail trader — not just those who can code.

Sleeping Trade operates as a US LLC, 100% focused on Indian retail markets. All trade execution occurs through SEBI-regulated Indian brokers. Your funds never leave your broker account.

The Problem We Solve

The retail experience today

  • × Limited attention — markets move while you work or sleep
  • × Emotional decisions — FOMO buys, panic exits, revenge trades
  • × No time to build or maintain a systematic strategy
  • × Competing against algos with a broker app and a chart

The Sleeping Trade approach

  • ✓ Continuous monitoring of every signal that matters
  • ✓ Rules-based execution — no emotion, no second-guessing
  • ✓ Built-in risk controls with broker-level stops
  • ✓ An algorithmic edge, without writing a line of code

Our Values

Capital Preservation First

Risk limits are non-negotiable. Every strategy change is evaluated primarily on drawdown impact, not only on expected return.

Radical Transparency

No black boxes. Every trade is logged in your own broker account. Every risk control is documented. Every claim is qualified.

Honest Marketing

We do not publish cherry-picked backtests. We quote targets, not guarantees. We disclose the SEBI risk statistics up front, not in fine print.

Continuous Improvement

Markets evolve. The system and the team evolve with them — within a fixed risk envelope, not around it.

Want to be first when we launch?

Join the waitlist. We will email you when onboarding opens.

Join Waitlist✓ 1000+ भारतीय traders का भरोसा

Frequently Asked Questions

Is algorithmic trading legal in India?
Yes. SEBI permits retail algorithmic trading via official broker APIs at Zerodha, Upstox, Angel One, 5Paisa, and Fyers. Sleeping Trade runs only on these approved APIs inside your own broker account — never as a third-party order router.
Which brokers does Sleeping Trade support?
Zerodha, Upstox, Angel One, 5Paisa, and Fyers are fully supported today. HDFC Securities, ICICI Direct, Kotak Securities, and Groww are on the roadmap as their APIs mature.
How much does Sleeping Trade cost in INR?
Plans start at ₹999/month for Signal Only (WhatsApp/Telegram alerts, no broker connection required). Starter is ₹4,999/month for accounts up to ₹2 lakh, and Pro is ₹12,999/month for ₹2 lakh–₹10 lakh accounts. Annual billing saves 40% and a 6-month plan is 25% off monthly.
Do I deposit funds with Sleeping Trade?
No. Your money never leaves your broker account. Sleeping Trade is an execution layer that places orders through your broker's official API — we do not hold custody of user funds at any point.
Is Sleeping Trade SEBI-registered investment advice?
No. Sleeping Trade is execution technology, not investment advice, and we are not a SEBI-registered investment adviser or research analyst. F&O trading carries substantial risk; SEBI data shows 91% of retail F&O traders lose money.